Barton Insights Barton Insights

Cultural Awareness Training

Cultural Awareness TrainingExposure to other cultures, multicultural teams and international travel are the norm today – the world is a much smaller place. However, people are generally still no more aware of how culture actually influences day-to-day social and business interactions. They either ignore, minimise or fail to recognise where and how culture plays its part.

In fact, so many interpersonal or workplace challenges that are attributed to personality often have their roots in culture.

With this in mind and companies increasingly looking overseas for opportunities to expand, intercultural competency is an essential part of the executive’s skill set – whether a local or expatriate employee. It is also a key aspect of diversity that is frequently overlooked.

Barton Insights’ Cultural Awareness Training is very much about practical application and developing self/other-awareness. It is a fun and engaging topic that participants immediately relate to. They can finally make sense of and learn from their own personal and professional intercultural experiences, enabling them to approach future situations more consciously, tolerantly and skilfully.

Relevant to:

  • Anyone working within a multicultural team or with international clients and suppliers
  • Local and expatriate employees


  • Group training
  • One-to-one Skype sessions

Note – for those with international experience, it is still an opportunity to give meaning to what has been observed so far and to reflect on how to utilise more proactively this experience

Topics Covered

Our Cultural Awareness Training is bespoke but typically includes:

  • What exactly we mean by culture, including practical examples of how it impacts day-to-day interactions
  • Key variation points to watch out for, such as degrees of formality or expressiveness, attitudes to change, hierarchy or styles of disagreeing
  • Building awareness of one’s own cultural communications style, preferences and values, including how these may be perceived by others
  • The implications of culture on email/telephone communication, relationship building, managing others, giving feedback, meetings and creating a positive impression
  • A focus on non verbal communication (e.g. eye contact, greetings, space) and use of the English language with non native speakers
  • Reference to several national cultures (additional country specialist presenters available on request)
  • Analysis and discussion of intercultural dialogues

Key Benefits

Participants leave with:

  • Concepts to unravel the complexity of intercultural interactions
  • The factors to consider when dealing with other nationalities
  • Practical tips and insights to recognise, avoid and resolve cross-cultural misunderstandings
  • Greater self-awareness and flexibility of behaviour
  • The tools and tolerance to work more effectively in a multicultural environment, improving productivity and reducing day-to-day stress
  • Increased curiosity and interest in the country and culture of international colleagues
  • The confidence and skills to create a positive impression and build better relationships with international colleagues, clients and suppliers
  • The skills to give the business or organisation a competitive edge, whether by capitalising on international opportunities or through improving the internal dynamics of a multicultural team

Many participants find that attending cultural awareness training also enables them to discuss conflicting cultural styles and expectations more openly with colleagues, not only during the training but when they return to work.

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